We believe the strongest brands and most effective strategies emerge through collaboration.
That’s why our approach blends consultancy and leadership. We help you clarify your story, define your direction and provide the marketing expertise to help you grow.
Whether you need to sharpen your brand, align your marketing, or bring in senior leadership to drive performance, we act as an extension of your team.
Because when a brand grows out of what’s real, it has the power to inspire, align and drive lasting change.
We offer a connected suite of services designed to strengthen your brand and drive commercial growth. You can engage us for a defined project, ongoing fractional support, or a blend of both.
Fractional Marketing Leadership
Senior marketing leadership without the full-time cost.
When you need the experience and perspective of a senior marketing leader but not a permanent hire, our fractional model delivers flexibility and focus. We stand alongside your team to lead, coach and deliver results.
Step in as your Fractional CMO or Interim Head
Lead and align internal and agency teams around a clear marketing plan
Build the right strategy, structure, and rhythm for sustainable growth.
Drive brand, digital, and campaign performance with commercial focus.
Revitalising digital strategy including CRM integration, marketing automation, website and intranet
Brand Definition & Strategy
Clarify who you are, why you matter, and how you show up.
A clear authentic brand is the foundation of effective marketing. We work with you to uncover your purpose, define your positioning, and ensure every message and touchpoint reflects it.
Positioning and value proposition development
Purpose, vision and mission workshops
Competitive advantage identification
Brand identity alignment and messaging frameworks
Market & Customer Insight
Understand your audience, focus your efforts.
Great strategies are powered by insight. We help you uncover what truly drives your customers and where you opportunities lie. Using qualitative and quantitive insight, we translate data into clear marketing direction.
Market and competitor analysis
Voice-of-the-customer research and segmentation
Value mapping and go-to-market strategy
Brand perception
About
Blueprint Brands is led by Tom Carter, a Chartered Marketer with over 15 years experience. His practical experience and deep expertise is underpinned by advanced training from Oxford University’s Saïd Business School (Executive Leadership Programme), London School of Economics (MBA Essentials), and the Chartered Institute of Marketing (Diplomas in both Professional and Digital Marketing, and Strategic Brand Management).
Tom has held leadership roles shaping marketing strategy, leading teams, and guiding organisations through growth and transformation.
Today, Blueprint Brands exists to bring that same level of leadership and clarity to business start-ups, scale-ups and SME’s through fractional marketing partnerships and strategic brand consultancy.
Trusted by Leaders who believe in what’s possible
Our clients see us as an extension of their team, not a distant advisor. We listen, challenge, and co-create solutions that feel owned, not outsourced. From boardroom strategy to day-to-day delivery, we stay close, ensuring every idea translates into meaningful purpose.
“Tom is able to do two things that often go overlooked; ask the right questions and listen attentively. It gives you confidence that you are working with a partner rather than being told what to do. It helped bring clarity and purpose so that the results felt authentic.“
Blueprint Brands 